Contextual advertising: an effective way to attract visitors to your site

Always relevant. Fits well with the context of the web page. Not annoying network users.

Carries beneficial information to those who are looking for something online.

It's all about contextual advertising ...

If your company or you personally offer products or services that are already in demand, this type of advertising is perfect for you.

Looks contextual advertising as follows. The user types in a search engine Yandex or any other search engine request. For example, he is looking for "plastic windows." In response, Yandex will show him something like this page:

Above, below the search window and on the right, advertising blocks (as shown on the scan) with ads for the sale and installation of plastic windows will be placed next to the results of the distribution. This is contextual advertising.

Users perceive such ad units as a direct response to the request. That is why they do not cause irritation (as binary), but rather serve as the beginning of communication between the user and the advertiser. After seeing an advertisement that fully corresponds to its request, the user clicks on the link and goes to the advertiser's site.

The concept of contextual advertising is as follows:

Step 1

Search system

Step 2

Your Ad

Step 3

Go to the site

       Your website

The effectiveness of contextual advertising is directly dependent on the accuracy of the selection of keywords by which ads will be broadcast on the pages of search engines. The more precisely this selection is carried out, the more often the advertisement will be shown to users. The more often they will go to the advertiser's site through the links in the ad.

Features contextual advertising

In contextual advertising, it is customary to pay not for displaying an ad, but for a click — the user follows the link specified in the advertisement. And the cost of a click depends on:

the keyword on which the ad is shown;

The maximum bid advertisers are willing to pay to go to their site.

Therefore, the cost of contextual advertising is always a “floating” indicator.

Benefits of contextual advertising

Address advertising. The show is made to users who are looking for the advertised product or service.

Economical advertising. The advertiser pays only for real transitions to his site.

Flexible advertising. You can customize the time and geography of advertisements.

Fast advertising. The launch of an advertising campaign is organized within one day. Visitors to the ad can come immediately after the start of the campaign.

Accurate advertising. The advertiser can know, with an accuracy of one client, the number of clicks on the ad and the number of clients interested in the promotional offer.

Use the services of contextual advertising can companies and entrepreneurs who do not even have a website. For them, we propose the creation of a virtual business card with phone numbers and an address to which the link from the advertisement will go.

Content Placement Systems

There are three main sites of contextual advertising:

Yandex.Direct

Announcements are published on Yandex search results pages, on Yandex advertising network sites.

Begun

Publication of contextual advertising on the search server Rambler and on sites belonging to the advertising network Begun.

Google AdWords

Placement of contextual advertising on the pages of the Google search engine and websites of the Google AdWords advertising network.

Content advertising systems have different levels of popularity (as shown in the figure below):

We can place your contextual advertising in any of these systems.

Advertising campaign planning

At the planning stage it is essential:

· clearly define the goals of the advertising campaign (it may be an increase in sales, branding, attracting an additional audience to the company's website),

· select the format of the advertising message, identify the pages (to develop, if there are none), to which Internet users will be redirected.

The media plan of the advertising company includes:

· keywords on which contextual advertising will be shown,

· the amount of the forecast shows,

· the cost of placing an ad.

Stages of the advertising company

· keyword selection,

· analysis of competitors' ads,

· Writing texts that are attractive to network users

· setting ad display rules (how often, for which regions),

· installation of meters (Google Analytics or Yandex-Metrics) on the advertised site - to monitor the effectiveness of the advertising company;

· fill advertising company in the contextual advertising management system,

· the launch of an advertising campaign ;

· advertising campaign monitoring,

· optimization of the advertising company, its additional adjustment (if necessary; it is carried out “on the move”).

When preparing an advertising company, it is also desirable to assess the usability of the advertised site, its convenience for users. The better the usability of the site, the more new customers will bring you contextual advertising.

The results of the advertising company

To assess the effectiveness of contextual advertising, you can use:

1. Counters that provide a variety of statistical information: the number of visitors, visits the site, the visitor’s working time with the site and others.

2. Analytical module implemented on the advertised site, which provides the most extensive possibilities for taking into account the statics of visits, analyzing the interest of visitors to the content of the site, analyzing key phrases, financial indicators of the advertising company.

3. User surveys (published on one of the pages of the site).

Evaluating the effectiveness of contextual advertising helps to avoid unreasonable costs.

Why you should work with us

Ordering contextual advertising in our company you are guaranteed to receive:

· Exact media plan.

· Attractive advertising texts for your potential customers.

· Manual selection of keywords.

· Personal manager of your advertising campaign.

· Full control over the advertising campaign.

· The predictable result of contextual advertising.

By contacting us, you will know exactly how many visitors you will receive during the advertising campaign. And how much will that cost?

At the same time, you pay only for visitors. The plan of the advertising campaign, the selection of keywords, tracking rates, reporting, we will do for you. 

Advertising in social networks: communicate with your audience where it is convenient!

Does your company need to increase its popularity or promote a new brand? Would you like to improve the demand of the corporate website? Pay attention to social networks!

In social networks, you will find your target audience.

Schoolchildren and office workers, youth, travel lovers, car enthusiasts, and book lovers - today you can find almost any audience on social networks such as Odnoklassniki, Vkontakte, MoiMir and many others. And, which is very important, ready to study your offer, discuss the novelty, recommend your products (services) to your friends. And ... become your customers.

Determine your target audience, to interest her, to establish contact with her, to create your representation in social networks will help you marketing methods in social media - SMM (Social Media Marketing), implemented by our company.

SMM is a useful tool with which you can spend your advertising campaign on social networks, blogs, and diaries, online communities. Social media marketing is in demand today both by large companies and by small and medium-sized businesses. It is actively used by the Russian business community to promote products and services, as well as to establish direct contact and build harmonious relations with both actual and potential consumers.

It's time for you to enter the unique environment of social networks and take your place in it!

Great effect at a low price

With proper identification of the target audience and professional use of SMM methods, advertising in social networks is guaranteed to give a long-term result. The effect of holding SMM events can be much more than the value of money invested in this type of advertising.

SMM benefits

SMM– advertising in social networks - has the following advantages:

The presence of social media ready target audience for virtually any type of business.
The possibility of building the necessary bilateral relations with the target audience.
The possibility of turning potential consumers into actual ones within just a few minutes after the publication of the advertising message!
Low cost of investment compared to the possible effect for the promotion of products or services.

Our offer

Our company offers its customers these types of SMM services, such as:

Promotion in social networks, communities, and services - “Vkontakte,” “MoiMir,” Twitter, Facebook, Livejournal.
Promotion of your products (services) in the blogosphere, on forums, with the help of other social services on the Internet.
Creation and promotion of thematic communities in social networks.
Creating branded social media apps.
Development and implementation of stimulating (digital-BTL) events - contests, promotions, broadcast on the Internet.

Stages of the advertising company:

Definition of the target group of the company, brand.
Developing a client’s social media presence strategy.
Preparation of promotional materials, promotional texts, and commercials. Development of stimulating events and applications for social networks.
Creating communities, blogs, groups.
Promotion of the company, brand, products, services using SMM methods.

Creating communities (groups) in social networks

Our company works with all popular social networks in Russia.

We can offer you:

creation and promotion of the Vkontakte group,
creating and promoting a page on Facebook,
creating a corporate page (brand page) in other social networks.
We are ready to create an “island of loyalty” to your product, website, company as a whole - a new group, a community that will gradually “overgrow” with interested visitors who want to discuss the topic you have proposed, use links to your website, thus creating substantial traffic. From these users of the social network, an online community is established that is loyal to your company, your consumer brand.

Creating communities (groups) in social networks will ensure your company:

brand recognition,
quick response with the target audience,
increasing reputation in the eyes of consumers and partners,
expansion of opportunities for the promotion of goods and services.
This advertising tool has such essential qualities as:

relative cheapness
persuasiveness
unobtrusiveness

Creating social networking apps

The following applications (program modules) can be placed on social networks:

Useful services (calendars, notebooks).
Chats and video conferencing.
Online Games.
Showcases and albums.
Commercial catalogues and even online stores.
All of these applications can be used for the following purposes:

sale of goods and services,
advertising, stimulating the growth of demand for products and services,
branding (increasing loyalty to the company),
recruiting (attracting the audience).
The choice in favour of one or another type of application for a social network is made depending on the purpose of the advertising company, the specifics of the product or service, and the target audience.

Our specialists are ready to:

develop an application for any social network,
to design its interface,
create a unique design of the use,
coordinate the placement of the form with the administration of the social network,
organize his support and promotion.

Development and implementation of stimulating (digital-BTL) events

You can attract the attention of customers by organizing contests, promotions and other promotional activities in social networks.

Using Digital-BTL events, you can:

stimulate sales
attract visitors to the company's website or group (community) page in one of the social networks);
increase the credibility and brand awareness.
Design and implementation of enabling activities include:

designing promotions;
drawing up rules and forming a legal basis for competitions; selection of prizes for contests;
the launch of digital-BTL events
work with questions and negatives from the participants.

The most extensive selection of social networks

We offer our clients promotion and advertising in the most popular social networks:

"In contact with,"
"Classmates"
"My world."
And:

social news services,
social bookmarking (“BeaverHelp,” Memory),
photo and video social networks (YouTube, Yandex. Photos).
Any of the specialized, thematic social networks can be a platform for the dissemination of your advertising and commercial information:

Habrahabr (brings together IT specialists),
Koolinar (social network of culinary specialists),
IMHOnet (recommended social network),
Mamba.ru (dating, dating, dating)
Last.fm (music).
The main advantage of such specialized social networks is the highest density of the target audience.

The advantages of our company's services in the field of advertising in social networks:

Always an accurate hit in the target audience.
Large selection of social networks in which you can open your online representation.
With us, you will surely succeed!

Free SEO (Search Engine Optimization) Tips!

Our team has been successful in Internet marketing and SEO search engine optimization since 1996!  We have learned a lot about search engine optimization an what it takes to rank your website at the top.  While we have had our successes, we have also had some rough results...which usually teach us more than the achievements.

While things in the search engine optimization industry change every few months, some things seem to have remained stable and reliable over the years.  Below we present the best information we know how to perform...free search engine optimization tips that will help your site rank well no matter what changes come down the road.

• Proper Keyword and key phrase selection for search engine optimization
• META TAGS, are they still relevant?  How do you develop good ones?
• SEO Copyrighting tips - Making sense of the content
• Keyword density - what is it and how you benefit from it?
• Website Content - How to deliver meaningful content the search engines love
• Images - are they useful from a search engine optimization perspective?
• Search engine submissions - the real scoop
• Cloaking - What is it and does it help search engine optimization
• Doorway pages - what are they and do they still help you rank well?
• Link campaigns - how do you build a solid link campaign?
• PPC - Pay Per Click - how to make it work for you!
• Ranking Tracking - How do I check my search engine rankings?
• SEO tips and resources - get solid search engine optimization tips on the web.
• Setting up a Search Engine Marketing Budget

Free Search Engine Optimization tools and tips.

Free SEO tools, free search engine optimization tips, and hints, it's no secret that much of what constitutes Internet Marketing is really about search engine optimization.
Most Internet users go directly to a search engine or a portal that is powered by a favourite search engine first when they go online.  If your website is not in the first few pages of results for that Internet user, you don't have much chance of being seen by them.  This is precisely why search engine optimization is so important today.

Search engine optimization is not about tricking or fooling the search engines into displaying your website in the top rankings.  It is about getting your website to properly present your value proposition in such a way as to create a desire in the search engines to rank your site high as a result of their perception of your website's content.  Simply put, you have to have what people (including the search engines) want.

SEO-HighRankings.com was developed to offer you the best free search engine optimization tools and information that we can deliver. 

We have been in the search engine optimization/Internet marketing business since 1996 and have had a tremendous amount of success.  We have helped clients select the proper traffic-attracting keywords and key phrases, to determine appropriate keyword density, develop stable META tags, formulate relevant content, submit to all the major search engines, build page rank and track their search engine results as they progress up the Internet Marketing trail.